Ideals: |
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| An inclusive city festival that belongs to all people. |
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| To strengthen and nurture the bonds of community. |
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| Protect, revive and promote endangered art forms, mostly folk which are intangible heritage, cultural assets. |
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| To bring performing arts and artists closer to the community. |
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| To provide a common platform for varied art forms. |
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| Cross cultural dialogue through art & culture focused international tourism promotion. |
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